diff --git a/Makefile b/Makefile
index e8987763..2d8d2494 100644
--- a/Makefile
+++ b/Makefile
@@ -11,7 +11,7 @@ VCS_VER = $(shell git describe --tags --contains --always)
 all: lint build backup generate-accounts tests clean
 
 build:
-	docker build -t $(NAME) . --build-arg VCS_VER=$(VCS_VER) --build-arg VCS_REF=$(VCS_REF)
+	docker build --force-rm -t $(NAME) . --build-arg VCS_VER=$(VCS_VER) --build-arg VCS_REF=$(VCS_REF)
 
 backup:
 # if backup directories exist, clean hasn't been called, therefore